Luxury fashion brand Reiss launched its AW12 collection in the most unique and awe-inspiring way this week. Awe-inspiring because I’ve always loved art and I’ve been sort of a closet artist myself! I simply loved the coming-together of my two favorite things in the world, at this exclusive creative exhibition.
It was an amazing, one off opportunity to see some really creative artwork and even more mind blowing designs and adaptations of fashion!
‘The Art of Fashion’ merged the season’s latest high-end trends with some of Dubai’s most prolific creative minds at the exclusive ProArt Gallery in Palm Strip Mall, Jumeirah Beach Road. A milieu of artists, graphic designers, painters, photographers and sculptors were challenged to blur the lines between fashion and art in this initiative. Each artist was given a piece from the Reiss collection and had two weeks to create a unique art piece using this product. The new creations was unveiled alongside the AW12 collection during the uber stylish event, allowing a fresh new perspective on fashion and art to be created.
The art pieces are showcased at the ProArt Gallery for two weeks following the launch, between 2nd October and 14th October 2012 and will then travel to various Reiss stores around the UAE.
To be honest, I’ve never really interacted with Reiss as a brand, except for occasionally acknowledging that Kate Middleton wears it often. But I think, a brand that gives so much importance to creative expression should definitely be on the radar of every style conscious, artistic, dreamy soul out there. I was simply blown away by some of the work by the artists there and I’m sure you will be, too…Don’t forget to stop by and catch a glimpse!