Home Uncategorized Banana Republic Rebooted: Holiday 2014 Preview

Banana Republic Rebooted: Holiday 2014 Preview

October 9, 2014

Banana Republic hosted the Holiday 14’ Fashion Show in Dubai at the Sunken Garden, The Ritz-Carlton, DIFC.

Under the leadership of new Creative Director, Marissa Webb, Banana Republic is rebooting its design strategy ( #thenewBR), aiming to make it more ‘relevant’, youth-oriented and edgy, while maintaining the brand’s upscale aesthetic and price points –a tough balance, I’d say. Well, does it succeed? Let me rewind to the event:

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

Womenswear displayed a lot of leather, chambray and cashmere in layers, for a sophisticated and edgy look. The hi-lo styling resonates throughout the collection – offering the first example of Webb’s creative influence. What struck me the most was the color palette- predominantly grey and black, which I find to be rather morose, especially for a warm and sunny Dubai winter.

Having said that, the way Webb uses textures and layering is simply outstanding and even manages to redeem the moody colors. I love that the silhouette for womenswear is not overtly girly- the collection is edgy, sleek and powerful.

Banana Republic Holiday Collection in Dubai #thenewBR

Banana Republic Holiday Collection in Dubai #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The Banana Republic Holiday campaign #thenewBR

The campaign for Holiday collection looks very sharp and distinctly different from previous campaigns and imagery for the brand. Overall, loving #thenewBR

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