This season, #ThenewBR presents a collection inspired by the palette and texture of the desert! The brand’s new Creative Director, Marissa Webb weaves her eclectic sense of style and personal mantra into the collection in keeping with the theme, “You don’t always have to know where you’re going, just enjoy the journey.”
The summer collection was recently unveiled at Media One Hotel, in Dubai, with the backdrop of an edgy, urban presentation where in line with Webb’s new look and creative vision.
Inspired by a life full of exploration, the summer collection is imbued with softly worn, well-loved fabrics in hues of olive, golden orchid and soft and indigo blues – perfect for summer travel. Infact, the collection was born on the road, when Marissa and her design team took a road trip to East Hampton and the beaches of Sagaponack in New York! The carefree spirit and easy living on the beaches of Sagaponack inspired hints of blue and neutrals, together with intricate textures, such as, parachute silks, rope yarns, straw and linen in the collection.
Webb includes signature pieces that range from utility blazers/jackets, oversized tunic shapes to soft dresses. She says, “Whatever your journey becomes – a weekend in East Hampton or on an adventure in the Mojave – we have designed a Summer collection of easy “getaway” pieces that are detailed and built to last. We strongly believe in a “360 degree lifestyle” approach to dressing and you’ll find that in both our casual and tailored collections. Versatility is key for both women and men—pieces that can be styled in many ways or worn for many different occasions. It’s all about the small details that make it unique. It’s fun seeing how people style the collection their way, which makes it personal to them.”
A note from Marissa Webb:
ON THE ROAD: August’s collection is focused on military greens with surplus and safari details. Our designers also worked with leading wash specialists to come up with new garment dye, and “lived-in” looking techniques to really give each piece character. You’re going to love our “getaway” pieces (like the perfect soft dress) that are so easy to pack, wear, and travel.
BEACH: In May we really highlight the gorgeous range of blues and neutrals that were inspired by the waters of Sagaponack. You’ll find straw, linen, and intricate textures come to life in this collection.
RELAXED STRUCTURE: June is all about contrast and juxtaposition—soft with hard, tailored with casual, and smooth with textured. I also really love the new black & white graphic prints on sweatshirts, tees, and sweaters that we’ve developed. The key to this delivery is styling looks that are effortless but still make a statement. Our tailored collection is especially fresh and easy; you’ll find effortless cotton and linen across suit separates and your new favorite office ready staples.
SUNSET: July highlights the gorgeous colors of the high summer sunset. We really focused this delivery on texture and every possible way of registering depth. You’ll see a lot of rustic lace and eyelet cut-outs in this collection. We’re super excited about how fresh it feels.
MUST HAVE TRENDS:
- Key colors: olive green and ocean blues.
- Treated fabrics from garment dying, dip-dying, and sun-bleaching across denim, chinos, surplus jackets, and our famous shirting.
- Eyelet is the new lace! Expect it in tops, dresses, and skirts.
- Oversized everything including the trapeze t-shirt shape, the cocoon shape, the long tunic shape, & the oversized boyfriend fit.
- Graphic black & white prints including slogans, stripes, and even graphic botanicals.
- E-waist and athletic influenced styles.