Fashionably Yours is now Cruelty- Free!
Well, not that I was particularly cruel earlier, but now, I’m aiming to become more aware and conscious of what I’m wearing, where my beauty products are coming from and how they’ve made their way to my beauty desk:
1. What does Cruelty-Free mean?
A cruelty-free company or brand is one that does not test their products or ingredients on animals.
Beware of brands that claim to be cruelty-free but are not verified by third party inspections. Only trust brands that are certified and endorsed by Animal rights groups such as PeTA (People for the Ethical Treatment of Animals).
2. What kinds of tests are run on animals? Why is it considered cruel?
Beauty brands and companies conduct several tests to check effects of their ingredients on helpless little guinea pigs, mice and rabbits, which are routinely burnt, scarred and brutally tortured in the process.
The specific tests may include skin and light sensitization studies, rubbing of ingredients onto the eyes of these animals, which result in permanent blindness/scalding – all of which is done without the use of any anesthesia- so the animals suffer excruciating pain in helpless silence.
“To insult someone we call him ‘bestial’. For deliberate cruelty and nature, ‘human’ might be the greater insult.”– Isaac Asimov.
3. If the products are not tested on animals, how can I be sure they’re safe to use on myself?
There are many alternatives to animal testing. Firstly, companies can use ingredients that are already known to be safe – these ingredients have been safely used for decades. Secondly, nearly 50 non-animal tests have been validated for use, and these modern alternatives can offer results that are not only more relevant to people, but more efficient and cost-effective.
Experts agree that animal testing is infact, an outdated, extremely cruel and irrelevant practice today.
4. How can I help end this deplorable practice?
We can together, pledge to be cruelty- free by buying, endorsing and supporting only certified cruelty- free brands. When companies and brands realize how aware and cruelty- conscious their consumers have become today, they will aim to put an end to this practice altogether (ofcourse in the interest of their sales figures).
Let’s harness the power of the consumer by making a good choice – a kind and compassionate choice as buyers of beauty products.
5. What are some of the top cruelty-free beauty brands that are available in the UAE?
Some of the top cruelty-free beauty brands (available in the UAE) also happen to be my favorite such The Body Shop, Soap & Glory, Lush Cosmetics, Dermalogica and Jane Iredale. Other top cruelty-free brands that do not test on animals are Too Faced, Bath & BodyWorks, Dr Dennis Gross Skincare, Urban Decay, Smashbox Cosmetics, Montagne Jeunesse and Herbline Essentials.
These brands are verified by third parties such as PeTA, as cruelty- free products.
Remember, beauty that’s cruelty-free and compassionate is truly beautiful, inside out. Look out for a feature on cruelty-free fashion, coming up soon.