Designer Tory Burch’s ex-husband, J. Christopher Burch pulled off a coup by launching a rival fashion brand, C. Wonder in 2011. Sassy, sophisticated and quirky, Burch brought a unique twist to fashion retail in the US- upscale style at an affordable price.
So when Burch launched his first international C. Wonder store outside of the US in Dubai, right next door at Mall of The Emirates, it created quite a stir indeed. “Does the collection look like Tory’s?” was the most obvious question in the crowd. No, was the answer! I was happy to see a very gorgeous, sophisticated spring summer collection in the womenswear, jewelry/accessories and homeware and décor categories.
I was particularly besotted by some of the accessories- Monogrammed jewelry boxes, honeycomb print bangles and a gorgeous ‘garden party’ necklace. I also found the apparel very work-wear friendly with a fun twist. The pricing is pretty comfortable too- ranging from AED 125 for stud earrings to AED 595 for handbags.
The store itself is pretty cool, with a floor plan that’s divided into an emporium of themed rooms: Bazaar, Jewelry, Psychedelic, Garden and American Dream.
Looks like I’m going to be a familiar face in the store! Welcome to the UAE, C. Wonder.