When I first heard of Anjelique, I thought it sounded like the name of a delicate French lady rather than a shopping portal for unique Turkish finds. Founder and owner of the unique online fashion retail portal, Inci Malik explained, “In our story the name originating from France symbolizes fashion and ANJELIQUE –written with “J” represents the stylish and fashionable Turkish lady since we started our journey on highlighting Istanbul’s vibrant fashion style.”
FY: So what’s so different about Angelique that we, in the UAE, haven’t seen before? What’s new here?
Inci: Currently, in the Middle East luxury products are limited to well-known brands only. Middle East consumers well appreciate new brands, new designs, originality and individuality. Today, women are busier than ever are becoming more demanding and aware of their own style and are more confident on online shopping.
Anjelique.me showcases designer fashion and homeware products that are not yet available or known to the region. Our designer products are mostly sourced from Turkey as well as from different parts of the world which offer unique and original products. What will set us apart are our product mix and services that we offer to our customers. Anjelique.me will also soon offer Interior Styling and Personal Shopper services in between Dubai and Istanbul. We will offer an online shopping experience as engaging and individualistic as possible.
FY: Could you please tell us about some of the unique Turkish brands sold at The Anjelique?
Anjelique.me: Some of the selected brands with us are:
Belizz: Our premium jewelry classics handcrafted with due care and keen attention to every detail, can be easily adapted to all outfits. It originates from Turkey.
Hubu: Traditional sandals are associated with Bodrum, and in particular with Ali Güven who had been hand-making leather sandals in Bodrum since 1966 . Working from a small workshop in Bodrum, Ali Güven received orders from all over the world and had famous male and female clients worldwide as well as Turkey’s fashion and business circles. The princess of Dubai, Latiffah Abdrahman was one of his customers as well. Originates from Turkey
Ozlem Tuna: Original Homeware collection where designed and produced in the Historical Peninsula part of İstanbul; always using different and unseemly materials together, when necessary, pushing to the limits of functionality in jewelry, finding different outlets, experimenting…
FY: What are some of the challenges faced by online retailers in this region? Are there any learnings that you’d like to share?
Anjelique.me: The main challenge of E-retailing in the Middle East region is lack of customer trust on online payment gateway. Secondly, there should be engagement of customers on social media and have the customers review the products online. Thirdly, the challenge is to retain the customer loyalty as there are many e-retailers in the market and the customers are exposed to many choices.
FY: Could you give us an insight into how the year 2011 was, for online luxury retail in the Middle East? What is anticipated for the year 2012 for online luxury retail here?
Anjelique.me: During the downturn in 2008-2009, the purchase path was longer where even the affluent customers were more on bargain hunting and doing more comparisons before purchasing. 2011 has seen a significant increase on conversion rate on affluent customers’ spending habits.
2012 is about customer segmentation, which are loyal customers versus new and aspirational customers. It is important for e-retailers to adapt to new features and technology, align the efforts with unique customers’ needs. There is a need to focus more on the luxury products’ commodities such as quality, craftsmanship, emotional connection with the product, brand story, etc. Apart from all these, it is important not to forget the loyal customers, of their needs and expectations.
FY: What is your personal style statement? What style advice would you like to give readers of Fashionably Yours?
Anjelique.me: Anjelique’s personal style statement is fresh – dynamic and original.
Everyone should connect with their inner style diva and reflect the personality on what they wear and how they style their living environment. In this way, people are recognized and appreciated for their individuality because it is a testament of one’s lifestyle.
Individuality is the new LBD!