Home REVIEWS FY Review: Oh Shoot!

FY Review: Oh Shoot!

December 13, 2013
Fujifilm X 100 S blogger review

As a fashion and lifestyle blogger, I’ve been the subject of some exceptionally unfortunate photography. Whether it was for lookbooks, blogger campaigns or outfit-of-the-day shots, I’ve always had to rely on my basic point-and-shoot camera and even more basic photography skills. But when an international blogger style project came up, I found myself scrambling for the perfect camera- one that would be able to give me stellar shots with minimum skill from the reluctant photographer who happens to be my long- suffering partner.

Fujifilm X 100 S blogger review

Fujifilm X 100 S blogger review

Enter the Fujifilm X100 S to my rescue. I borrowed it for the weekend so I could shoot the projects in Abu Dhabi’s stunning Yas Island. Having been an “auto mode” photographer so far, I was a bit intimidated by the technical aspects of the camera at first, but thanks to the manual and a few cool Youtube tutorials on photography (check this one out especially for street-style photography http://www.youtube.com/watch?v=-CPg8AZXSuY), I was trigger happy in no time.

Fujifilm X 100 S

Fujifilm X 100 S

I set up the camera to ISO automatic, RAW format images manual focus.

First up, the extremely stylish, retro X100s left me speechless with it’s image quality. It was an unusually dark and gloomy day for AD, with a few patches of sunshine, which we desperately chased all afternoon – but the running around in the muck was the toughest part. Here’s what we started with- A few experiments with manual focus: Note the astonishing focus and unbelievable texture in the image.

Manual focus in the Fujifilm X 100 s

Manual focus in the Fujifilm X 100 s

Next, we moved on to the main style posts and camera was handed to my photographer. The brief from the fashion brand was ‘natural, street-style photos, which showed off the brand’s products and details clearly’. Not a very difficult proposition but given the weather, it was something of a challenge.

Shooting outfit posts with the Fujifilm X 100 S

Shooting outfit posts with the Fujifilm X 100 S

Skin tones and contrasts came together brilliantly for some fabulous pictures, very quickly. The details really stood out and textures were reflected beautifully in the close ups.

Shooting details with the Fujifilm X 100 S

Shooting details with the Fujifilm X 100 S

Close up details: Fujifilm X 100 S

Close up details: Fujifilm X 100 S

Later that night, we tested the camera under dim lighting for some shots of the Venetian cake – definitely one of the highlights of Cipriani, Yas Marina. I loved how playing with the focus offered so many versions of the same shot with variations, details and sharpness changing the narrative of the image. This one is my favorite, with the caramelized icing in sharp focus… I could almost taste it in the picture before I descended on it.

Food photography: Fujifilm X 100 S

Food photography: Fujifilm X 100 S

As a lifestyle blogger covering food and dining, I realized the Fujifilm X100S was just the perfect companion to embark upon an epicurean journey with. I had never been able to bring out so much color, texture and even taste in a picture before this.

Fashion photography: Fujifilm X 100 S

Fashion photography: Fujifilm X 100 S

In all, the X100S is easily the best camera I’ve ever worked with. Some of the many things I loved about it are the easy interface, the option to use both, the view finder and the LCD for shooting, the image quality and the superb colors and contrasts in the pictures. Apart from these stunning features, the camera adds a unique retro-glam feel and a rare panache for the photographer, which makes the X100s truly unbeatable for a blogger.

I’m definitely saving up for this one!
AED 4996 approx. ($1360)

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