Guess is making 35 look sexy!
Paul Marciano, GUESS co-founder and Chief Creative Officer, visited Dubai, UAE to celebrate the brand’s 35th anniversary. The celebrations were held at an exclusive event at the W Hotel, where Paul was joined by Al-Futtaim teams, as well as key fashion industry leaders from the region.
The glamorous celebration also saw the unveiling of the brand’s latest campaign, featuring GUESS girl, Hailey Baldwin.
The spectacular event kicked off with a catwalk showcase unveiling GUESS’ Spring-Summer 2017 collection, featuring carefree feminine wear and tropical men’s details. The catwalk brought to life the true essence of the brand, with romantic silhouettes, colourful Caribbean patterns and GUESS’ iconic denim pieces. The GUESS anniversary celebrations continued with an exciting set by DJ Lins and exclusive displays of the new collection pieces, including the limited-edition Originals 1981 anniversary capsule collection, and previews of the GUESS campaign videos.
Founded by the Marciano brothers 35 years ago, GUESS transformed unfashionable denim workwear into a timeless wardrobe essential, thanks to the brand’s innovative and creative outlook on timeless styles. Now, 35 years later, GUESS is seen as a major name in the fashion industry, with an unwavering expertise in bringing to life the latest trends, while still staying true to the brand identity.