There’s so much fashion beyond our beloved Guccis and Pradas of the world, beyond the runway and racks of the malls we know and love. But fashion is also about being unique, original, fun and fabulous, which is what this Indian online boutique , ‘ItsHandmade’ is all about- A one-stop shop to showcase creative and undiscovered art, design and craft skills. And as the name suggests, it really is all handmade, original and one of a kind!
“ItsHandMade is for all those who love to create little pieces of magic and for those who love to collect them. For artists to help understand the market and for the others waiting to paint their lives with precious handmade gems” Shreya Bajaj, Director at ItsHandMade explains.
“ItsHandMade the dream, was created to give an opportunity to all the creative people around us to share their creations on a common platform. In an artistically populous country like ours, we felt the need to give sellers an identity of their own without having to invest in websites and marketing tools. The dream is to give people a reason to create art all the time as a means to a livelihood, instead of just a hobby.”
This Bangalore based startup wants to connect creators to collectors with an eye for original creations and to help build a relationship and share a space where everyone learns to share and fall in love with everything handmade. Targeted mainly at urban citizens, who are internet-savvy and have a love for handmade delights.
With over 30 odd categories, the site includes some amazing accessories, jewelry, shoes, kitsch clocks, personalized and customizable products and even edibles like tarts, hampers and cupcakes! You can also find upcycled products, eco-friendly totes and hand-crafted notebooks here.
Fashion with a heart
Shreya elaborates, “As a CSR exercise for us, we give NGO’s a portal to sell handmade creations for no cost. And encourage people to make donations at the comfort and ease of their home and getting a piece of treasure in return. We envision ItsHandMade to be a fairytale marketplace to sell and buy unique things. Delightful little creations made out of passion, by luck or by chance. A place where people would come by to have some fun, to spread a little cheer, to brighten up a gloomy day. We hope for it to be an eCommerce Portal with a lot of heart.
In future, we’d like to get on board the rural artisans, the home of fine arts in India and to get NGO’s on board who support artisans making products and wish to showcase them.”