Building on the success of Juicy Couture’s #TrackIsBack campaign, the spring 2017 collection will kick off with the expansion of the Global Girl squad by partnering with the next generation of Juicy girls, Paige Reifler, Chiara Scelsi, Isabella Peschardt, Rubina Dyan and Sarah Snyder.These fresh new faces embody the brand’s irreverent spirit and LA lifestyle.
The spring 2017 apparel and accessories collection continues to be inspired by the bold, glamourous and iconic LA lifestyle. Classic Juicy styles such as the velour track suit have been updated with new materials and fresh silhouettes to infuse a modern are.The assortment includes a new stretch velour fabrication in off the shoulder dresses and tops as well as tanks, polos and leggings.
The collection also embraces spring trends which include Garden Party, New Velour, Moto Cross, Leopard and Lace, Cali Vibes and Rocker Chic. Each trend is supported with key pieces such as the floral printed dress and matching accessories, Silk bomber jacket with racing stripes, leopard dress with lace appliques, leather moto jacket and grey t-shirt dress with Cali Vibes graphic.
Jewelry, sunglasses, footwear and fragrance mirror the ready to wear collection and complete the Juicy girl’s lifestyle. The spring 2017 collection launches globally in stores and online at JuicyCouture.com this February.