Lush launches ‘Emotional Brilliance’ in Dubai

UAE’s leg of the global launch of ‘Emotional Brilliance’ cosmetics range from Lush, kicked off at their Dubai Mall store this weekend.

This range – consisting of lip colours, eyeliners and eyeshadows – is less about wearing make-up that’s in-season or someone else’s vision of what’s on-trend,  and more about wearing colors that reflect your own state of mind!

The Emotional Brilliance launch at Lush, The Dubai Mall

Unveiling the Emotional brilliance range at Lush, The Dubai Mall

At the launch, FY took a spin at the wheel to play the ‘Emotional Brilliance’ game to test the concept. The spin table had a range of colors from which I had t pick the first three colors that caught my eye- not my favourite colors, but the ones that caught my attention at that very moment.

Loved the theatrics around the Emotional Brilliance game at Lush, Dubai Mall

The Emotional Brilliance game

The chosen colours had corresponding words, such as Confident, Take Control or Glamorous, that are meant to be significant to me and my needs at the time. For example, mine were ‘passionate’, ‘take control’ and ‘believe’. The therapist explained what each of my choices meant- The first colour choice symbolises your strength or weakness; your second choice represents your subconscious need; while your third choice is your talent and it is what you require to achieve your subconscious need. I don’t know about anyone else, but it was sure accurate for me!

She then picked out those exact colors from the emotional Brilliance range and urged me to try them on. Now as it turned out the colors were brilliant metallic magenta, a bright peach and brilliant blue.  Yet, when I wore them on, the bright color palette simply fell into place and looked perfect! I never thought I could carry off these bright colors before- But that’s the concept of ‘Emotional Brilliance’- It’s about your state of mind that chooses the right colors for you.

Emotional Brilliance product Range at Lush

Emotional Brilliance product Range at Lush

Lush has worked with renowned Strategic Behavioural Therapist Lady Kennedy, who specialises in changing people’s behaviour and attitudes, for the list of words.  They are words she uses in her therapy session to alter perceptions and change behaviour.  She specialises in mind care and working on your emotional state, where she takes someone from one state of mind and delivers them in another.  The Emotional Brilliance range brings this form of exclusive mind therapy to the High Street through the art of colour.

The Emotional Brilliance range of handmade cosmetics at Lush, Dubai

The three chosen colours can be a liquid lipstick, liquid eyeliner or a cream eyeshadow ( for 85 AED each). Plus, care has been taken to ensure that the packaging is completely recyclable, except the applicator brushes. There are 30 such products in the range and all are vegan.

Cant wait to start using mine!