It’s official: Louis Vuitton, of the coveted accessories, is all set to offer its fans a whiff of luxury- The LV perfume! LV collaborates with the famous master perfumer, Monsieur Jacques Cavallier-Belletrud for this scented offering- it’s first in 80 years!
Monsieuer Jacques is the third generation scion of legendary perfume makers and is credited with the success of brands such as Stella McCartney’s Stella, Poeme by Lancome, Issey Miyake L’Eau d’Issey and Dior Addict. He is currently travelling the world in search of the perfect concoction to befit the LV brand.
‘Joining Louis Vuitton is an honor and a pleasure,’ says Jacques. ‘It is a unique and particularly exciting adventure, all the more so as I share the Maison’s values: respect for expertise, craftsmanship and the choice of the finest materials. The Maison’s Heritage is also an inexhaustible source of inspiration.’
Louis Vuitton marketed three perfumes back in the 1920s and 30s but discontinued them soon after. The name of the new fragrance, its launch date and concept will be disclosed soon and the spokesperson has confirmed that once it is created, it will appear exclusively in Louis Vuitton stores worldwide.
Source: Marie Claire UK
Speaking of collaborations, LV has also tied up with Japanese pop artist, Yayoi Kusama, who’s known for her red-and-white polka-dot art. According to a report by WWD, her spots will appear on LV products ranging from bags to clothing to jewelry this summer but her collection might not feature on the runways this February. Watch out for some pop art fun from the house of Louis Vuitton this July!