Fashionably Yours

The Middle East’s largest selling cosmetics brand, Mikyajy just unveiled the new brand ambassador in Dubai last week – Arab singer Myriam Fares. Being a non Arab, I wasn’t aware of her popularity as a singer- celebrity,  but after watching the new Mikyajy commercial which was launched at the event, I could tell why she was chosen- She’s super gorgeous and extremely likable!

Mikyajy unviels new face: Myriam Fares

Mikyajy unviels new face: Myriam Fares

The event itself was a fun affair. The backstage setting of the venue at Mina Al Salam, Madinat Jumeirah recreated the experience of being on a Mikyajy TV commercial set. Guests were given a sneak peek behind the scenes of the new TVC, complete with cameras, TV cranes, life-size product props and video clips alongside make-up stations and dressing rooms.

Make Up stations at Mikyajy event for Myriam Fares

The backstage decor at the Mikyajy event for Myriam Fares

I even got myself a bite-sized makeover at the make-up station and tried the Black I range. Pretty impressive how easily I got the smoky eyes done… took me less than 4 minutes! I’m looking forward to getting my hands on some more ‘girl tools’ and adding some more Mikiyajy treasure to my ever growing collection.

The new Mikyajy Ad campaign with Myriam Fares

FY was thrilled to be invited to the launch of the new beauty movement by The Body Shop in the UAE (Mall of The Emirates) and came away impressed by its efforts to encourage cruelty free products and fair trade. Bodyshop has always been associated with this policy but this time, they’re hoping to reach the younger generation of beauty devotees.

The Bodyshop 'Beauty with heart campaign' with Lily Cole

Beauty With Heart focuses on a beauty experience that is much more than skin-deep. The Body Shop is putting a very human stamp on beauty, empowering consumers the world over to not only look good but to ‘feel good’ and ‘do good’ through using the Brand’s cruelty free products. Through this movement, the brand is taking concrete actions to help others through its Community Fair Trade programme; its commitment to animal welfare and through its endeavour to protect the planet by using natural and environment friendly ingredients.

The Body Shop 'Beauty With heart' campaign at Mall of The Emirates, Dubai

Bodyshop launches 'Cruelty free product range' in UAE

Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

The new young brand ambassador, Lily Cole is will promote the brrand’s values. She said: “I have long been an advocate of the potential of using business and consumer power to cause positive change.  The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”

Lily Cole Range for Bodyshop

Lily-Shimmer-Cubes by Bodyshop

New Bodyshop olive Oil: Hair and skin

As part of this collaboration, Bodyshop has launched anew, limited edition make-up range: Cruelty Free Make-Up. Celebrating The Body Shop Against Animal Testing ethos, the Cruelty-Free Make-Up range is so great that Lily Cole put her name to it.  Like all The Body Shop makeup, it contains no animal products and hasn’t ever been tested on animals. 

Dolce & Gabanna
Photographer: Giampaolo Sgura
Models: Monica Bellucci, Bianca Balti
Location: Portofino, Italy

It’s visually captivating to see the gorgeous Monica Bellucci and Bianca Balti bask in the sun on an Italian summer holiday! The campaign introduces us to the big traditional Italian family- a day in an idyllic Italian village, bathed in beauty.

Makes me dream about a Mediterranean holiday pronto!

Monica Belluci and Bianca Balti in D&G's SS '12 Campaign

D&G Spring Summer 2012 campaign

D&G Spring Summer 2012 campaign

 Chanel
Photographer: Karl Lagerfeld
Models: Joan Smalls, Saskia de Brauw
Location: Hôtel du Cap-Eden-Roc, Antibes, France

Ever fancied watching gymnasts training perilously over the ocean? Me neither, but somehow, through the black and white lens of Karl Lagerfeld, this concept starts to look intriguing beyond belief! The man’s vision is extraordinary and the campaign, well… a new benchmark.

Chanel Spring summer 2012 Campaign

Chanel Spring summer 2012 Campaign

Chanel Spring summer 2012 Campaign

Prada
Photographer: Steven Meisel
Models: Natasha Poly, Guinevere van Seenus, Elise Crombez, Meghan Collison, Katryn Kruger and Ymre Stiekema

Talk about retro glam! The campaign oozes sex appeal of 50s divas like Marilyn Monroe. I love the heavy emphasis on big frames, crazy color combinations and that playful, flirtatious charm of the 50s . L-o-v-i-n-g it to bits!

Prada Spring Summer 2012 Campaign

Prada Spring Summer 2012 Campaign

Prada Spring Summer 2012 Campaign

Mulberry
Photographer: Tim Walker
Models: Frida Gustavon, Lindsay Wixon
Location: Brighton Pier, England

It’s all about eye candy and icecream cones at Mulberry’s delicious Spring Summer campaign. Give in to that 6 year-old girl in you and indulge in bright pops of color, innocence and giggles around the make-believe , larger than life candy heaven!

Mulberry Spring Summer 2012 campaign

Mulberry Spring Summer 2012 campaign

Mulberry Spring Summer 2012 campaign

Gucci
Photographers: Mert & Marcus
Models: Karmen Pedaru and Abbey Lee Kershew with Greg Nawrat

From the fluffy, girly look of Mulberry, to the sexy, sensuous woman, Gucci takes you to the darker side of fashion. Black and gold, an envious shade of green and deep, sultry blues define the Spring summer campaign. FY loves the gold detailing and the sexy, androgynous jackets. Pure love!

Gucci Spring Summer 2012 Campaign

Gucci Spring Summer 2012 Campaign

Gucci Spring Summer 2012 Campaign