Fashionably Yours

 The streets of Dubai are buzzing with tons of exciting fashion news! A new pop up fashion concept is shaking up the fashion fraternity in the UAE, with its promise step away from the same old done-to-death brands to appreciate unique, non-mainstream fashion.

Guests at Boutique 51's pop event

B51's Popup store in Dubai

Boutique 51 recently held an open night with designer Lamberto Petri, who launched his first collection in 2010 under the brand name ‘La Maison du Couturier’. He introduced his new collection at the event, which combined the elements of Japanese tradition with the timeless romanticism of Italian couture. Delish!

Designer Lamberto Petri and Model

Lamberto and Models at B51's Pop up store event, Dubai

Boutique 51 was launched in 2011 in Egypt to celebrate individualism, style and
global fashion. It has now made its way to Dubai, branded B51, relying on a “pop-up” model to differentiate itself from competitors in a city that’s saturated with fashion brands. The label has 40, never- seen-before brands in Dubai and caters to those who appreciate discovering new brands.

Models at the B51 Pop up event, Dubai

Models at the B51 pop up event in Dubai

Affordable and individualistic… that’s B51’s pop up for you. Infact, I’ve resolved to explore new sartorial pursuits and go beyond the mundane this year- B51’s pop up store is the perfect place to start!

She’s known for her signature print and uplifting colors, but Tory Burch is so much more than that! I had the opportunity to meet her at the Middle East launch of her designer brand and I came away super impressed by her down-to earth, natural charm. She wanted to know what Fashionably Yours was about, what I thought of the launch event, (which, by the way, was fantastic) and personally thanked me for coming!

Tory Burch at her Middle East launch event in Dubai

With Tory Burch and blogger Sara from saraindubai.com

The Tory Burch Middle East launch event in Dubai

Her SS’13 collection, which was showcased at the launch, was equally enthralling. Very relaxed, very boho chic, global hippie, and bright, ofcourse! Tory Burch spoke to Vogue, about the collection backstage, at the New York Fashion Week SS’13, “It’s remixing American classicism; about a girl who travels the world, and takes something from every place she goes. So there is guipure lace and tie-dye or making a polo shirt into an evening dress, and then pairing it with Moroccan slippers.”

Tory Burch Spring Summer 2013

Tory Burch Spring Summer 2013

Tory Burch Spring Summer 2013

Tory Burch Spring Summer 2013

Tory Burch Spring Summer 2013

Tory Burch Spring Summer 2013

The hemline dropped considerably and attention was drawn towards the knees and ankles, with details like tassles and beadwork. I loved some of the handbags and necklaces seen on the runway. In all, the collection could be called effortlessly chic, just like the designer herself.

Tory Burch Spring Summer 2013

Stylish, fresh and fabulous – That’s H&M for you. But what I love most about the fashion store is that it’s full of surprises! Be it collaborations with amazing designers such as Versace and Marni or some truly fantastic and inspiring pieces in the ‘Conscious’ collection, the store just never fails to delight me. For someone who is as value conscious as I am, H&M simply tops the go-to list for affordable style and great quality, which frankly, is very rare to find together.

H&M MOE store: Bigger and better opens September 1

Here’s what you may expect from H&M in the coming months:

• The H&M MOE store is being revamped to come back bigger and better! Can’t wait for the opening on September 1^st! You bet I’ll be the first one to grab the goods there J
  

  H&M MOE store: Bigger and better opens September 1

• Anna Dello Russo, Vogue Italy’s famous and vivacious fashion editor is collaborating with H&M this year for the ‘Fashion Icon’ collection- Cant wait to get my hands on this one- if it has Anna’s signature style in it, the collection is bound to be as outrageously cool as she is!
  

  Anna Dello Russo for H&M

Sexy crooner, Lana Del Ray has collaborated with H&M this fall to put this amazing collection together. Very simple, classic and chic! The peplum tops and bright printed tights are bound to be such a rage in the coming season!

Lana del Ray for H&M Fall 2012