Home Uncategorized The Countdown Begins: Marni For H&M

The Countdown Begins: Marni For H&M

March 2, 2012

Why is the fashion world looking forward to Marni For H&M- touted the most anticipated collaboration of the year?

Well for one, it has been described as an ‘Eclectic, quirky and timeless’ collection by fashion gurus – For another, it means owning a piece of fashion history at affordable prices! Marni’s creative director and founder, Consuelo Castiglioni, creates a playful range of style possibilities.  The juxtaposition of shapes, patterns and materials is Marni’s sophisticated signature on H&M’s upbeat, affordable and easy-chic persona.

Marni x H&M Campaign

Marni x H&M Campaign

What I like about the collection is that all items can be assembled and reassembled in a variety of outfits according to personal instinct and will- the mood is very individual. I’m loving the quirky lady-like notes on everything from essentials such as loose dresses, shirts and tops to well-defined summer coats and slender jacket-and-skirt ensembles.

Fav picks from the Marni x H&M Collection

Fav picks from the Marni x H&M Collection

Fav picks from the Marni x H&M Collection

Fav picks from the Marni x H&M Collection

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

In the women’s collection, notes of black, dark gray, navy blue, olive fatigue green and khaki are interspersed with unexpected flashes of rust, orange and gold, which lend a fun twist to the collection. Accessories add another element of playfulness-  From Marni’s signature elastic waistbands to sequined shirt collars used as necklaces. Deco-inspired resin bracelets can be piled on the arm while flat explorer sandals for wooden-platform open-toe slingbacks and metallic pumps with wooden soles can lend that quirky charm to the outfit this season.

My fav picks from Marni x H&M: Accessories

My fav picks from Marni x H&M: Accessories

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

My fav picks from Marni x H&M

With a week to go for the Marni x H&M collection’s launch in UAE, the frenzy is at its peak! If the Versace X H&M’s launch is anything to go by, then we all better get started on our plans for D day- 8th March! Strap on your running shoes, sip on some Gatorade and get ready to grab a piece of awesome at H&M. Doors open 8 am- I know I’m going to be first in line!

H&M invites you to be the first to grab the collection!

H&M invites you to be the first to grab the collection!

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