Home Uncategorized The FashionTV Store Comes To Dubai!

The FashionTV Store Comes To Dubai!

November 28, 2011

The Fashion TV store launch was something of a crowd puller at the Dubai mall! I was late but had no trouble spotting the brand new store from the number of camera crews, socialites, fashion journalists and bloggers making all the noise for FTV.

FTV Store, Dubai

FTV Store, Dubai

The fashion show at the FTV store launch, Dubai

The fashion show at the FTV store launch, Dubai

The fashion show at the FTV store launch, Dubai

The fashion show at the FTV store launch, Dubai

A fashion show kicked off the official launch of the first FTV store in the middle East, making it a first of its kind concept café cum store in the region. Micheal Adam, founder of Fashion TV was at the opening saying, “Consumers in Dubai are very fashion forward and are not scared to try new things. This is exactly the kind of women we want to attract- Someone who lives and breathes fashion!”

Sequin top and silk shorts, part of the 'I Love Fashion' Collection

Sequin top and silk shorts, part of the 'I Love Fashion' Collection

Day wear from the 'I love Fashion' Collection

Day wear from the 'I love Fashion' Collection

The ‘I love Fashion’ clothing line is young, bold and eye catching, not to say it won’t appeal to older, more  refined tastes. I saw some very chic pieces and accessories that could excite my closet a bit. The collection ranges from bold prints to glittering, on- trend party ensembles to casual wear and beach wear, along with some fetching bags and baubles.

 

Nice Decor @ The new FTV Store, Dubai

Nice Decor @ The new FTV Store, Dubai

Feather sling clutch- FTV 'I Love Fashion Collection'

Feather sling clutch- FTV 'I Love Fashion Collection'

The LED In-store runway @ FTV Cafe, Dubai

The LED In-store runway @ FTV Cafe, Dubai

Where there's FTV, There's Naomi Campbell!

Where there's FTV, There's Naomi Campbell!

The first flagship FTV store is the first of five new stores that are all set to be launched soon-  Abu Dhabi is next on the fashion radar! The store has all the trappings of FTV- slick, trendy and bold; what with the LED lit in-store runway, mannequins suspended from a conveyer belt to give us a 360 degree view of the outfit and ofcourse, Fashion TV 24/7! What else can a girl ask for!

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