Did you know that GAP’s first store in San Francisco in 1969 sold cool LP (Long play) vinyl records along with jeans? Donald and Doris Fisher, the founders were passionate about music and loved stocking their favorite artists at the store. Cut to present day, GAP is still sharing its love for music with people from all over the world, as official sponsor for one of the globe’s most popular music festivals, Lollapalooza in Chicago.
This was my first music festival and I must say, the experience absolutely out of the world. The headliners were huge artists but I think what I enjoyed the most was just hanging back on the lawns, chomping on my wiener sandwiches, making random new friends hailing from everywhere between Norway to Australia and discovering new bands. Quite simply put, it was a new world of music, culture and no-holds-barred, maddening fun.
Some of my top recommendations from the bands I heard are Portugal The Man, The 1975, The Kooks and The Bombay Bicycle Club. Do find them on Youtube and check them out!
Apart from the music, Lollapalooza was also about responsible youth – I was super impressed by the level of awareness and sensitivity in young people today about the environment and charity. The organic farmers market was amazing for its local produce as was the Green Street that offered eco friendly items of clothing and accessories for the fashion forward and socially responsible. The initiative, ‘Lolla Cares’ brought together some of the world’s best organizations such as Oxfam, ONE, Food Policy Action and ‘The Lexicon of Sustainability’ among others. Just goes to show that our generation is SO much more than just X, Y or Z. More power to us!
Thank you GAP for this unforgettable experience. Here’s to more music, more positivity and more love for denim!