GisellaBlu and sister footwear brand, Aurora Wild have just launched in the UAE this month. Who? Well, I hadn’t heard about them earlier either, but after checking out the collection at the launch event, I was wondering how I didn’t come across this amazing duo before!
The idea behind both the brands is to give fashion-obsessed folks like us, an affordable yet fantastic option to play with (and gawd knows Dubai needs some affordable options). The brands have been created by an international team of established designers, under the direction of Dubai-based Head of Design, Sacha Plumbridge.
The GisellaBlu collection is being tailored to local tastes and preferences and is intended to offer luxury wear at affordable price points and a unique at-home personal shopping service for a minimum spend of AED 500!
The collection features a lot of party wear but also has many demure and subtle key pieces that can transform from day into evening wear, by pairing statement accessories from Aurora Wild- Quite a team! I specially loved the snake-print boots and the knuckle clasp clutch –very edgy, sexy and affordable.
The Spring Summer 2013 collections of both GISELLAblu and Aurora Wild have been inspired by several recent catwalk trends, namely Black Magic, Siberian Princess, Miami and Second Skin. Check out the collection at their two newly launched stores in Dalma Mall, Abu Dhabi, with a third store opening soon in Al Ain and along with House of Fraser, Abu Dhabi.