I recently came across this deliciously named online fashion boutique called ‘Pink Fudge’ for those with an eclectic taste in fashion and an eye for the unusual- and that too without the hassle of being on the infamous ‘wait-list’!
But apart from that, Pink Fudge struck me because it’s different in more ways than one. There’s plenty of authentic vintage fashion in clothes and accessories, which they claim, cant be found anywhere else. Hmmm, worth a try, don’t you think?
Pieces available from Pink Fudge include the iconic Hermes Birkin bag, Vintage Chanel accessories and the season’s latest ‘it’ bags making it a fashion lovers best kept secret, bt not anymore I guess. The cat is out of the stylish bag!
Here’s an excerpt of a quick chat with Golly, one of the two girls behind Pink Fudge:
What is Pink Fudge all about? What is the price range of items available at Pink Fudge? What makes it stand apart in UAE market?
Well Pink fudge was conceived due to the fact that I couldn’t always find what I wanted in the stores and even if I did, it would be after a long wait on the infamous “waiting list”. Whenever I want the latest “it” piece, I have no patience to wait! I want it there and then and that is the main notion and idea behind our concept, that is the initial reason Pink Fudge was born. We want to give our customers the latest ‘it’ piece without the hassle or wait.
The price ranges we offer varies depending on what you are looking for. It starts from about 500 AED and can go up to a bigger range depending on the specifications of the piece.
The difference between us and the market is that most of the time, the collections within the UAE are typically limited, making it hard to find certain pieces or colors. That is when our clients turn to us. Everything that we display, with the exception of our vintage Chanel items, is brand new; nothing is pre-owned. We go and hand-select pieces from all over the world that are in demand and do not depend on consignment basis like other businesses. The main purpose is for a Pink Fudge customer is not to have to wait like some luxury stores make you do. It is this that make us stand out positively.
How do you see the future for online fashion retail pan out in this region?
I see huge potential in the industry, and feel that online shopping is quickly becoming the next big thing here. Consumers are breaking through the barriers of traditional shopping at malls, and are becoming increasingly comfortable with other options. For me, as long as you have a good concept that matches market demand and fills a niche, you have the potential to succeed.
Who knows maybe down the line we will set up an actual Pink Fudge store, and allow our brand to flourish and develop even more.
How does UAE fit into the bracket of vintage fashion classics? How do you think the Arab woman perceives fashionable heritage?
Vintage fashion isn’t something new; it is as old as fashion is itself. The thing that has changed is the perception and view of vintage items, as they have become so hot now! Everyone is on the hunt to buy a nice vintage piece including most Arab girls. Some might still view it in a negative light, thinking it is something already used, but most girls I have come across love shopping for vintage timeless pieces.
Name some of the pieces you can find on Pink Fudge, that are unavailable anywhere else.
The first obvious choice would be a Hermes Birkin or a Kelly, the waiting list for these in specific are actually getting longer and crazier due to the excess demand amongst girls nowadays, everyone wants to own one or is looking to buy more to add to their collection. Another I would have to say are Goyard bags, they too have a waiting list on certain popular pieces, like the Saigon which we carry at Pink Fudge and is not even easy to get in the Middle East because they do not even have a flagship store yet.
Also, we carry the Kenneth Jay Lane line; gorgeous sparkly bracelets and bangles from New York that I think every girl should own at least one piece. Lastly, our line of unique Vintage Chanel accessories are always a great investment to stack up in your closet.