What’s Cooking at the Puma Creative Factory- Dubai?

Lots! Puma is giving local designers and creative minds across the world, a chance to modify, customize and recreate the Classic Puma T7 Jacket to reflect their personal fashion statement.  The only rule is that the classic T7 sleeve and the Puma logo must stay intact- everything else can change. This ‘Built For One’ concept is travelling across the globe one big city at a time, from Moscow, Dubai, Budapest, Mumbai, Cape Town to Istanbul and more.

Puma Creative Factory- Built For One in Dubai

The sewing machine at Puma Creative Factory represents designing and customizing the classic Puma T7 jacket

I was invited to the after party called ‘Puma Social’ to check out what local designers did, using the Classic Puma Jacket and their imagination.

“Wow”, I thought, what’s the maximum you can do with the classic T7 jacket? Not much. ” I couldn’t have been more wrong!

Some of the modified jackets simply blew me away! I simply couldn’t get over the piece by Dubai’s local designer, Michael Cinco. Mind blowing- Check out some of my favorites displayed at the fun warehouse party hosted a few days ago.

The Puma T7 jacket redesigned by Dubai's local designer Michel Cinco

Michel Cinco's modified Puma T7 jacket- Back

Detailing on the T7 Puma Jacket redesigned by Michel Cinco

Zayan Ghandour redesigns the Puma T7 jacket with shoulder detailing and a girly twist with a tutu

The Puma T7 modified by local designer Ezra

The party itself was creatively designed to let guests make their own cocktails, select their own music and even play some slot games on the side. Amazing concept and a truly creative initiative by Puma. Bravo!