There’s nothing more relaxing than lounging around in my favorite rugged blues on these sunny days. But here’s something new to the good old denim this season: Heat Sensitive MOOD denims!
Well, Splash has just launched its own range of Denim wear ( DNM)which includes this unique concept line. These ‘Heat Sensitive’ denims will change color when subjected to different temperatures of body heat! Splash DNM is the first to introduce this in the market and I, for one, can’t wait to try it out.
The Splash DNM campaign pictures are just out too and I’m loving the ‘Get dirty’ theme. It was shot in a cement factory in Dubai with a slew of models and the three finalists chosen from almost 8000 entries received on the brand’s call to be the face.